Raena Frontend & UI/UX Internship
May 2021 – Aug 2021
Raena focuses on business-to-business (B2B) e-commerce, providing a platform for beauty resellers through its mobile app, primarily in the Indonesian market. During this 3-month internship, I worked on mobile app UI/UX design and website development for Raena. My responsibilities include identifying user experience problems, creating user interface (UI) mockups and prototypes, and developing websites.
Process
During the course of my internship, I worked on multiple new features, all of which go through a similar process.
Tasks
I worked on mobile app UI/UX design and website development for Raena.
Tasks
Website Revamps
I designed the 2 websites from scratch, following the discussions with the Product Managers.
Main Website
My aim was to better convey Raena’s mission, purpose & target audience. With the guidance of the team, I also made sure to put in emphasis on showing what business training resources Raena has for resellers.
Website is live at: raenabeauty.com
International Website
I redesigned and developed this website to fit Raena’s brand, and to be more organised and SEO-friendly. This website leverages Raena's good connections with credible suppliers, to reach a global audience.
Website is live at: raenabeautyintl.com
Tasks
Mobile App Interfaces
I created user interface designs for a multitude of app features, but I will just be highlighting the main ones here. I learnt to design from a business and revenue perspective, making decisions based on the sales analysis and aiming for high conversion rate.
Brands Display
I designed a new Brands page for easier brand discovery and search by resellers. This gave me insight on the structure of e-commerce platforms' brand and product display.
App Gamification
I worked closely with the UX strategist to bring in a new gamification feature into the app. I designed this feature with the aim of increasing retention and encouraging user actions.
Tier Pricing
I was entrusted with the important task of designing a better representation of Raena's unique tier pricing system. I got the chance to discuss the design decisions with various stakeholders.
Skills
Working at Raena has equipped me with a good set of hard and soft skills.
Skills
Hard Skills
I got the chance to work with many different tools for development, project management, and UI/UX design.
Skills
Soft Skills
Working with such a huge variety of teams, I sharpened many essential and transferrable soft skills.
